Emails are critical, so let’s take a look at 11 fantastic ideas that will get you results right away.

1. Share a concrete suggestion rather than a general partnership.
2. Make a recommendation on a product or service that would help them.
3. Individualize your message for each organization.
4. Try not to use a company’s general correspondence form layout, be imaginative.
5. DON’T send out emails on Fridays or over the weekend. They will get buried in the emails until Monday.
6. Develop an email subject line that creates a call to action.
7. Follow up with another email once, but never more than twice.
8. Don’t re-use old templates and email models.
9. Introduce yourself and demonstrate your knowledge and skillset.
10. Don’t come off as salesy or marketing-y.
11. Lastly but very important – Before sending the emails out, double-check them.

Create a plan that helps them, to make it a win-win.

Although this might seem simple, I regularly get emails where people ask for something huge in exchange for simply “sharing your post on Twitter.” They make it sound like a once-in-a-lifetime chance — but like you know it isn’t.

So, if your email is just about you, your company, and the receiver doesn’t really get anything from this bargain offer, don’t send it. For instance, the opportunity to reach a new niche and attract a new demographic, or an invitation to collaborate on a project is a sure-fire way to get a reply or response.

Don’t make any of your emails for just about you or your product – Earn their offers rather than begging for them.

Do not send emails on Fridays or weekends.

Sending emails on Fridays or over the weekend just reduces the odds of getting a response back. 

Late on Friday afternoons, no one wants to read, let alone respond to general sales info. People just want to finish their week and get on with getting home and starting the weekend.

Saturday and Sunday? That’s a waste of time.  People have personal lives as well. When the new working week starts, the email may not be the first thing they search for, so it might be missed.

Steve Brown
Resource Group Media