Social Media & Marketing

What is Social Media Marketing?

Social media marketing is the process of generating sales and leads as well as gaining traffic or attention on social media sites like; Facebook, Twitter, Instagram, MeWe, YouTube, Rumble, TikTok, Telegram,  etc.  The actual phrase “Social Media” refers to any or all of the sites that provide social actions. Facebook, for instance, is a complete network that allows followers to share videos, memes, text, articles, events, and numerous other activities. TikTok and Instagram, on the other hand, have become huge millennial social sites that only share photos, graphics, or videos with space for text underneath.

Start with your Social Plan!

As you consider moving into Social Media Marketing, start with a plan or strategy of what your end goal is, whether that is sales, leads, messaging, or engagement. We will use our experience to make it happen.. Using posts of funny cat videos as part of your marketing plan is not a strategy that will grow your business (unless you are in the cat business). Our team will work with you on specific strategies and implement them.

Resource Group Media provides consultation to help define your social media marketing goals and provide resources that are proven strategies. Some of the questions we ask are:

  • Who is your demographic audience?
  • Where does this demographic live, work, and what platforms do they use?
  • What is the message you want to convey?
  • Get contacts to visit your business,  products, promotions, cause, or campaigns.
  • What do you want your marketing campaigns to achieve, what does a good return look like for you or your business?

Are you ready to get started building your social presence?

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