How to Market to Millennials (Without Annoying Them)
If you read any article about how to market to millennials, you’ll learn quickly that this generation is different. They are entrepreneurial and know a lot about technology, and they spend money in a very different way than older people did. Even though all of these things are true, it’s important to remember that people are people, no matter how old they are. This means that the best way to market to millennials is to talk to them like people and not like a faceless group.
Here are some ways to market to millennials without getting on their nerves:
- Be yourself.
Millennials can tell when something isn’t real from a mile away, so it’s important that your marketing is real. They will see right through you if you try to sell them something you don’t believe in. They won’t pay attention to your advertising if you use stereotypes or generalizations. The key is to show them that you care about them as people and that you understand what they want and need. - Use emotion.
Even though logic and reason are important in any marketing campaign, marketing to millennials should also involve emotion. This generation likes ads that make them feel something, whether it’s happiness, sadness, or even anger. The key is to find the right balance between logic and emotion so that your ad appeals to both the head and the heart. - Be visual.
“A picture is worth a thousand words,” as the saying goes. This is especially true when marketing to millennials, who are used to seeing well-made videos and pictures everywhere they look. Make sure your ad campaign has strong images that will attract people’s attention and keep them interested. Remember that you only have a few seconds to make an impression, so make them count.
Marketing to millennials doesn’t have to be hard; just keep in mind that they are also people. By using these simple tips, you can create a marketing campaign that speaks to this generation in a way that works.
Steve Brown
Resource Group Media
