If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads and how much exposure you get. There are a multitude of ways but we’re sharing five proven tactics.
“ If you’re late for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be really fast.” Aaron Lee.
1. Prioritize the Best
You will want to promote all of your business’s social networks. But if you want to win at social media, you need to invest the majority of time on the networks that are popular with your audience. Where are your potential customers most active? What platform do they spend the most time on?
2. Keep Business Business
Your aunt Rose may be super interested in your latest cat video contribution to the web, but your business audience may not be as thrilled. It is best to separate personal from business accounts. This will help you target the correct audience for your goods and services. You may think you want anyone and everyone to follow you, but you do not.
Resource Group Media is all business unlike SteveBrown on Facebook. If you do not target the correct audience, you are not going to meet your business goals. Having a “niche” has become such a buzz phrase but it is important to any successful social media and content marketing venture. That does not mean you can never share anything personal on your business profiles.
3. Have Clear Social Media Buttons
Have a blog? Try this social media promotion tactic. Make sure you clearly post social media buttons where readers can see them and easily access your profiles. Make them stand out. You could even consider adding a simple call-to-action above them asking readers to connect. If you guest post on other sites, you may want to consider asking for a link to your social media profiles so readers can follow you.
4. Share in Email
Aside from sharing social media buttons on your blog or website, you can also share them through email. There are a couple of ways you can do this. The first is through your signature. Most email marketing platforms will allow you to add a custom signature.
Why not add some links to your social media profile to make it easy for your recipients to follow you? You can use a service like WiseStamp to add your profile buttons and make your signature stand out.
5. Ask for Follows
You don’t want to be spammy, but asking for followers sometimes is the best method. Using automated messages asking for follows are impersonal and can seem spammy. But when you truly ask, engage or recommend users to follow you, you’re more likely to get a response. Again, a humanistic approach toward engagement is always best. You can even ask others to find you on other platforms for unique content.
The best way to approach new followers is to let them know what is in it for them. Ask users to follow you on Pinterest for your marketing infographics or check out your Twitter get insights on social media marketing tips on Twitter is more specific. It’s a more subtle way to engage and gain new followers while offering value.
Social Sprout – Lori Hill.
