Determine what the goal is:
1. To get started, you need to determine the purpose of the keyword research. That’s why we’re sharing “9 ideas for SEO keyword research” Are you interested in optimizing your website for search engines, developing content that revolves on specific topics, or running a paid search campaign? Clearly defining your target can assist you in maintaining your concentration on your goals.
Create a list of seed keywords through brainstorming:
2. To begin, create a list of seed keywords through brainstorming. These are some of the more generic terms that are applicable to your company or sector of the economy. Make use of the autocomplete feature on Google as well as Google Trends so that you may generate more ideas.
Conduct research on possible keywords
3. Conduct research on possible keywords by making use of a keyword research tool such as Google Keyword Planner, Ahrefs, or SEMrush. Look for keywords that have a big number of monthly searches, but have a low level of competition and that are relevant to your company. Sort them according to the competition, search volume, and relevancy.
Analyze your competition
4. Analyze your competition by locating your primary rivals and investigating the keywords that they are concentrating on. Look for holes in their keyword strategy and possibilities to target phrases that they aren’t concentrating on. This will help you compete with them.
Refine the keyword list:
5. Using the results of your research and analysis, you should refine the keyword list that you have. Pay attention to keywords that are pertinent to your content, have a large search volume, and have a low level of competition. Take out any keywords that aren’t applicable or that don’t get a lot of search volume.
Put together groups
6. Put together groups of terms that are comparable in meaning or subject matter and put those groups together. You will be able to generate more targeted content as well as ad campaigns with this information.
Set priorities for your keywords:
7. Set priorities for your keyword list depending on the level of effort required to rank for each of your phrases, taking into account the business goals you want to achieve. Concentrate your efforts on high-priority keywords that will have the most significant effect on your company.
Keep an eye on things and make adjustments:
8. Keep track of where your keywords stand in the rankings, and adapt your approach as necessary. Tracking your rankings and locating areas where you can make improvements can be accomplished with the help of tracking tools like Google Analytics and Ahrefs.
Develop content:
9. Using the results of your keyword research, create content that is specific to your audience and optimized for search engines. This will assist you in generating leads for your company as well as attracting more traffic to your website.
In Conclusion
It is important to note that research on keywords should be an ongoing effort. Follow the methods outlined above on a regular basis to ensure that you are always aware of the most recent prospects and trends in your sector.
Steve Brown
Resource Group Media
