In Super Mario video games, when Mario encounters and runs into a mushroom, he powers up into Super Mario, increasing his speed and invincibility. Mario is the customer. The mushroom is your product. Super Mario is your customer with the product.
In your business, you’re not selling the mushroom ; you’re selling Super Mario.
From another perspective: you’re not selling your product or service; you’re selling how your customer will be impacted by your product or service. – Elisabeth Edelman
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DON’T SELL MUSHROOMS SELL SUPER MARIO
