Facebook has revolutionarily transformed itself from the original concept idea at its university start-up days to the top popular social platform in the world, with almost 3 billion people logging into its pages every day. Despite younger users spending more time on TikTok, brands still prioritize Facebook as a critical consideration for their marketing strategies.
Understanding Meta’s Algorithm is crucial.
In 2023, understanding the Facebook News Feed algorithm and implementing best practices is crucial for optimizing a brand’s in-app presence. The News Feed algorithm is based on three key elements: the origin of the post, the timeliness of the post, and the likelihood of the post driving engagement. Facebook has been focusing on highlighting more relevant video updates and reducing political content in its user feeds, which can help improve the reach for brands. To take advantage of this, brands should consider creating short-form video clips to tap into broader consumption habits.
Best posting practices.
When it comes to posting best practices, shorter text descriptions and eye-catching videos and visuals perform well on Facebook. Additionally, understanding the insights and demographics of when your personal or targeted audience is online and what they’re likely to engage with can help improve reach. Brands should also consider experimenting with hashtags and posting frequency, keeping in mind that Facebook advises Pages not to worry about over-posting and that posting more has no effect. Sprout Social data suggests posting on Facebook on Mondays through Fridays at 3 am and then adding a Tuesdays post at 10 am and also noon, in your local time. Data will tell you how this can help increase visibility as there may be less competition at those times. Again, depending on your demographic and information gained from your insights inside Meta, you may find that an evening post is beneficial too. However, it’s important to check the performance and run-through based on the audience’s engagement.
In conclusion, Facebook remains a critical platform for brands in 2023, and understanding the News Feed algorithm and implementing best practices can help improve a brand’s in-app presence. Brands should stay informed of updates and adjust their strategies accordingly to maximize their reach and engagement on the platform.
Steve Brown
Resource Group Media
