Let’s be real: in today’s fast-paced digital world, showing up online consistently is key. That old advice of posting once a week? It just doesn’t cut it anymore if you’re serious about growth, visibility, and staying top-of-mind with your audience.
But the idea of creating brand new content every single day? That sounds like a one-way ticket to Burnout City. 🥵 Who has the time, energy, or endless stream of fresh ideas for that? It feels like an impossible choice: either fade into the background or run yourself ragged.
So, how do creators who are genuinely growing manage it? They aren’t necessarily superhuman content machines churning out novel ideas 24/7. They have a smarter strategy.
Here’s what growing creators do instead: 🔁 They repurpose.
That’s the secret sauce. They’ve figured out how to post more without recording more (or writing more, or designing more!). 📈
What is Repurposing?
It’s the art of taking one piece of content you’ve already created and transforming it into multiple formats for different platforms or purposes.
Think about it:
- That insightful blog post? It could become a series of engaging tweets, an infographic, or bullet points for a short video script.
- That video tutorial? Clip the best tips for Reels or TikTok, pull the audio for a podcast snippet, or grab key quotes for graphic posts.
- That podcast episode? Transcribe it for a blog post, create quote cards for social media, or develop a checklist based on the key takeaways.
Why Does Repurposing Work?
- Beats Burnout: You leverage the effort you’ve already invested, reducing the pressure to constantly create from scratch.
- Boosts Visibility: People prefer different content types and hang out on different platforms. Repurposing helps you meet them where they are.
- Saves Time & Energy: Significantly cuts down on content creation time.
- Reinforces Your Message: Repeating key ideas in various formats helps them stick.
Stop the Content Treadmill
If you’re feeling overwhelmed by the demand for constant content, it’s time to embrace repurposing. Look at the valuable content you’ve already created and start brainstorming ways to give it new life. It’s the sustainable path to consistent posting, audience growth, and actually enjoying the creation process again.
Steve Brown
Resource Group Media
