Youtube is helping creators understand how discovery works, how their videos are discovered, and then how that becomes a feature in analytics is Youtube’s goal this year.

There are a variety of different reasons why your video may be performing as well as it always has or maybe underperforming and in the video, we will share what the algorithm is doing.

What’s new about this new analysis is that we put data like click-through rate and average view duration front and center, which you’ve probably heard Todd and Tom from Youtube creator insiders talk about a million times before.

These are extremely significant signals to understand your audience’s interest in your topic in your title and thumbnail, as well as your content once they begin viewing, but we all know that these two metrics do not tell the complete picture about your audience’s interest.

Watch this video to understand how your Youtube video is discovered…

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