You already know that social media is a powerful marketing tool. But did you know that the quality of your photos can make or break your social media presence?

Think about it this way: when you’re scrolling through your Facebook or Instagram feed, which posts are you more likely to stop and look at—the ones with blurry, dark, or unappealing photos, or the ones with bright, clear, and visually appealing photos? If you’re like most people, you’re more likely to stop and look at the latter.

That’s why it’s so important to use high-quality photos on your social media accounts. But where can you find good photos that won’t cost you an arm and a leg? Read on to find out.

3 IDEAS TO GET YOU STARTED

  1. Use stock photography websites.
    There are a number of stock photography websites that offer high-quality images for free or for a very small fee. Some of our favorites include UnsplashPexels, and Pixabay.

    pexels.com. pixabay.com. unsplash.com
    Simply type in a keyword related to the kind of photo you’re looking for (e.g., “office,” “team,” “product”), and browse the results until you find an image that catches your eye. Then, download the photo and upload it to your social media account.
  2. Take your own photos.
    If you have a good-quality camera and some basic photography skills, taking your own photos is another great option for finding high-quality images for your social media accounts. You can even hire a professional photographer to take some pictures specifically for your social media needs—just be sure to get permission from anyone who appears in the photos before posting them online.
  3. Use Canva’s built-in image library.
    Canva is a free online design platform that’s popular among small businesses and solopreneurs. In addition to its easy-to-use design tools, Canva also has an extensive library of free stock images that you can use on your website, blog, or social media accounts. To find good photos on Canva, simply create a free account and then search for keywords related to the kind of image you’re looking for (e.g., “business,” “social media,” “branding”).

Conclusion:
Give one (or all) of these methods a try next time you need some good photos for your social media accounts—you’ll be glad you did!

Steve Brown
Resource Group Media

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