Small business owners especially need this…
If you’re a small business owner, chances are you wear a lot of hats. You’re the CEO, the CFO, the COO, and the janitor all rolled into one. And while it’s great to be a jack-of-all-trades, there comes a time when you have to delegate some of your duties in order to focus on the things that matter most. That’s where social media management comes in.
As a small business owner, you can’t afford to spend hours upon hours each day managing your social media accounts. But at the same time, you can’t afford to neglect them either. After all, social media is one of the most powerful tools you have at your disposal for marketing your business.
Fortunately, there are plenty of ways to make social media management easy and painless. In this blog post, we’ll give you some tips and tricks for how to do just that.
4 tips to make management easier.
- Automate Where You Can.
There are a ton of different tools and software programs out there that can help you automate your social media account management. For example, if you want to post the same message across all of your social media channels (Facebook, Twitter, Instagram, etc.), there’s no need to do it manually—you can use a tool like Buffer or Hootsuite to do it for you automatically. - Schedule Your Posts in Advance.
Another way to make social media management easy is to schedule your posts in advance. This way, you can batch-create content instead of having to come up with something new to post every day. Not only will this save you time in the long run, but it will also help ensure that your content is high quality and well-thought-out since you’ll have more time to edit and revise it before it goes live. - Use Visual Content.
Visual content is king when it comes to social media—people are far more likely to stop scrolling and take notice of an image or video than they are of a text-based post. So make sure to incorporate plenty of visuals into your strategy. This could mean creating infographics, posting images and videos from events or product launches, or even just using engaging visuals (like colors or emojis) in your regular posts.
4. Respond Quickly to Comments and Messages
Nothing will make customers lose faith in your business faster than seeing their comments and questions go unanswered on your social media channels. That’s why responding quickly when someone reaches out is important—even if it’s just to say that you’re working on finding an answer or solution. Quick responses show that you care about your customers and their experience with your business—and that’s something they’ll remember next time they’re in need of your products or services.
Conclusion:
Social media management doesn’t have to be a daunting task—if you know how to do it right. By automating where you can, scheduling your posts in advance, using visual content, and responding quickly to comments and messages, you can easily manage all of your social media accounts like a pro—leaving you more time to focus on running your business successfully.
Steve Brown
Resource Group Media
