A Guide to Including Emojis in Your Marketing Message
Emojis have become ubiquitous. Everyone, it seems, is using these little pictographs as a form of communication these days, whether it be via email, text, or tweet. And with good reason; emojis breathe life into even the dullest of communications. For corporations, though, what does that imply? Can emojis really be utilized to boost publicity and sales, or are they just another fad? Let’s investigate this in more detail.
Injecting Character and Humor into Your Brand using Emojis
It’s more crucial than ever for businesses to have distinct personalities in today’s crowded market. When compared to other sportswear manufacturers, Nike stands out in part because of the success of its marketing efforts, which emphasize the company’s catchphrase, “Just Do It.” With the use of emojis, you can offer your marketing initiatives a distinct tone and increase brand recognition.
You Can Communicate with More People Using Emojis
Emojis are universally understood, even if everyone doesn’t speak the same language. Including them in your advertising efforts is a great way to reach customers all around the world without limiting your reach due to language barriers. Emojis are particularly well-liked by today’s youth, a target market for many companies. Start incorporating emojis into your marketing right away if you want to stay ahead of the game.
Communicating with Emojis Is Fun
It’s more challenging than ever to grab people’s attention in this digital age. On the other hand, emojis can help with that. Results from these studies indicate that social media posts that include emojis are more likely to be liked, commented on, and shared. With more likes, comments, and shares, your brand’s content will be exposed to more people who are more likely to become paying customers. That being said, if you haven’t already incorporated emojis into your social media strategy, now is the time to start!
The Top 10 Marketing Efforts That Make Use of Emoji
1) Create a catchy emoji-based hashtag for people to use when discussing your company online. In order to monitor brand awareness and gauge client satisfaction, this is an excellent tool.
2) Make your domain name memorable by including an emoji if possible.
3) While URL shorteners are nothing new, employing one based on emojis will help you stand out.
4) Build Snapchat’s GeoFilters. These are special overlays that can only be accessed by users when they are in a specific place.
5) Email Subject Lines: Including a few appropriate emojis 🔥 in your subject line has been shown to enhance open rates.
6) You can spice up your paid search ads by adding an emoji to the site link extension Google offers.
7) Headlines for blog posts should be catchy to attract readers; 🚨 “adding an emoji or two is one strategy for doing so” 🚨.
8) Adding an emoji (or two) to your Facebook ad’s headline and copy will help it stand out, just like it would in a blog post’s title or an email’s subject line.
9) Hashtags are very popular on Instagram, so you should make some branded ones using appropriate emojis.
10) Mobile App Icon — Making an app icon that stands out from the crowd can increase downloads and engagement. Conclusion:
You can see that emojis can be used in a variety of marketing contexts. Don’t wait any longer; get started right away to learn how these simple icons may boost your company’s bottom line.
Steve Brown
Resource Group Media
