Facebook Ads Manager allows you to upload your very own audience as email lists, phone numbers, visitors on the landing page, etc. This is called Custom Audiences. This quick article will show you how to leverage custom audience strategies in Facebook
In Ads Manager, you can further customize your targeting to ensure you’re advertising to the right people. Using Facebook‘s Custom Audiences provides many possibilities for conversion such as:
- Send your current customers upselling advertising.
- Excluded from the receipt of new advertising for current customers.
- Focus on people who have already visited your site and give them a second opportunity to talk to you (you need a Facebook pixel for this).
- Segment the target group and test various hyper-target advertising.
- Creating a personalized audience is as easy to go to the Ads Manager section and press Custom Publicity.
Sources of custom audience available include:
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- List of clients. Emails and telephone numbers and names should be included.
- Website. Use this tool to replace people who have visited your website or a particular page within a certain time frame.
- Activity of the application. You may build an audience of users performing particular activities in your application.
- Activity offline. This choice allows you to target individuals who communicate in person with your company.
- Sources from Facebook. You can target users on Facebook and Instagram who connect with you, e.g. watch your videos, navigate your product catalog or follow your website.
Steve Brown
