First, let’s ensure you have the best tracking pixel working on your sites. We use pixelyoursite as it tracks Meta/Facebook, Google Analytics, and Google Ads. If you haven’t downloaded it yet, do it now. –  https://www.pixelyoursite.com/

Effective advertisers have already mastered the art of targeting specific demographics and interests with Meta’s Custom Audiences. Custom Audiences are useful for remarketing, but their value really lies more in the Lookalikes they can generate. 

Facebook users can direct the social media platform to compile lists of website visitors who have taken a specific action using Custom Audiences based on events. You can collect actions such as, they made a purchase, provided feedback, engaged with your affiliate links, or watched your embedded videos, etc. If an action is important to your company, you can create a custom audience for it.

Retargeting, excluding, and creating Lookalikes are all options after you have the Custom Audience built into Meta’s pixel info it collects.

Where it gets better for us marketers is that Lookalikes are so significant as they actively seek out people who are similar to those in a Custom Audience. In this way, you can make Facebook target users who have shown interest in your business in the past, whether through direct purchases, clicks on affiliate links, or views of films hosted on your site.

Here’s a video that will show you how PixelYourSite can assist you with targeting specific groups of people: