Everybody can see that short-form video interaction is here to stay, especially among younger demographics, as attention spans continue to shrink and new engagement behaviors take hold. To keep people’s attention Tiktok is lengthening videos to 10 minutes. As a result, every platform is now following TikTok’s lead into the next phase of video connection.

TikTok uploads are increasing the length of time to 10 minutes.

Many TikTok users are now receiving notifications that their upload limit has been increased, according to social media specialist Matt Navarra.

In order to provide value to our community and enhance the TikTok experience, we are always brainstorming new ideas.” TikTok’s community now has more time to produce and be delighted on the platform thanks to the introduction of lengthier videos last year. It gives us great pleasure to announce that we will begin rolling out the option to post movies that are up to 10 minutes in length today, which we believe will open up even more creative possibilities for our creators across the world.”

However, there are lengthier live streams available on TikTok, which are broadcast in the main feed, and they haven’t created any engagement difficulties so far, and certain creators have also been allowed to publish longer uploads for a while now.

It’s not as if TikTok is going into this completely blind; the company has a good grasp of how viewers are likely to respond and how to effectively offer lengthier films in-stream. The impact on user behavior and interest will be intriguing to monitor, as well as if TikTok can successfully prolong user involvement in the app, which might lead to a far larger variety of content and advertising opportunities in the future.

You may make more money from your uploads on YouTube than anywhere else. The video-sharing site generated $28.8 billion in ad income last year, with over half of it going to artists. The $500 million creator fund, as well as tipping and contributions, are all available alternatives for TikTok users, but they don’t come close to providing a similar earning capability in this regard.

Article from Andrew Hutchinson on Twitter
Social Media Today

Steve Brown
Resource Group

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