What did we learn?
1). They are masters of saturating the marketplace with their product placement. How many TV ads for “The Rise of Skywalker” did you see on cable? What about; Netflix, Prime Video, Youtube, Facebook, Reddit, social media in general. Disney Ads were everywhere.
Likewise, if you saturate your demographic clientele, the ads will be seen. Why? because you’re targeting specifics, not random people with volume, and a “call to action”.
Will they make a decision to buy on the first Ad they see, that would be nice, but unlikely. But, with a series of Ads, landing pages, websites, they will see the product due to volume, and make a decision.
2). Disney got everybody’s attention by creating a story in their short Ads. Their previous movie introduced a new group of characters and now we get to see their backgrounds and details.
We all want to know what happens in a story, and that is what creates an irresistible trigger. It focuses our attention away from the usual every day. It provokes what-ifs, FOMO, (fear of missing out) and attention-grabbing details.
What could we learn here?
3 After blockbuster weekends and sales over $700 million worldwide, it is safe to say that the movie is a success. What made it successful?
- Saturation,
- Storytelling,
- Simplicity.
The movie had only one call to action – “Do not miss this movie!”
As a sequel, the storyline said the answers to your questions are in this movie, watch it.
What does that mean for your marketing? Make it easy for people to understand what your offering and make the action simple.
Steve Brown
Resource Group Media
